TikTok is one of the hottest social media apps, with 800 million active users monthly. Did you know? It’s the most downloaded app by the year 2019. Most of us may think this platform is only for kids and teens, but actually not. You will not believe it’s the best stage to showcase one’s talents and skill. Plenty of marketers, even top brands using this stage to promote their outcome. Especially for brands, it has numerous opportunities to promote it organically. Brands can gain lots of benefits like building great exposure, engaging with potential customers, generating leads, and more.
In this article, I’m sharing some worthy ways to promote your brand on TikTok.
How TikTok Is Worth For Brand Promotion
Did you know? TikTok holds more active users, so you have plenty of opportunities to advertise your brand. Nearly more than 40% of people are from the younger generation. As a brand if your ultimate target is teens and twins. Without any second thought, you can enter this platform. Nowadays, people have shown more interest in engaging with video content. Even they love to get brand information through video content.
Launch Your Hashtags Challenge
Challenges are the trending culture of TikTok’s community. People on TikTok love to take part in challenges. Those challenges come from tag names so that people can easily find and keep them memorable.
Brands can make use of this by creating their own hashtags challenge on TikTok. By doing so, it helps to get more exposure and visibility to your brand. It makes your audience get familiar with your brand. While creating hashtags challenge, ensure it must be hilarious, interesting, it must promote your brand. In your challenge, ask your audience to do something with your brand. Even, you can connect with influencers to launch your challenge.
Encourage User-Generated Content
Trust me, user-generated is the best content for brand promotion. If you have a successful way or trick to make, your customers share their product reviews in a creative way. Then you got great exposure, credibility for your brand. You can increase your user-generated content by encouraging your audience to share their videos themselves on your brand or product. You can host giveaways, contest to gain more user-generated content.
Make Use Of Influencer Marketing
Just like other social media platforms, influencer marketing will also work for TikTok. Influencer marketing will bring more engagement and gain massive reach to your brand. Moreover, if your ultimate goal is to improve visibility, you must check out this page to get more exposure on TikTok. When your product is perfectly matched for your influencer’s audience, then you win. While implementing influencer marketing, it’s better to give room space for your influencer. Let them create content for your brand. Remember, they must be authentic with their followers to get positive results.
Host Giveaways & Contest
It is one of the excellent methods to promote your brand in front of a new audience. Once you have a plan for giveaways, be clear with your condition. And provide detailed info about your giveaways, tell start, end date, and rewards to your audience.
Try TikTok Ads
You can make use of TikTok ads to get instant results. TikTok has introduced many ad types. Like, brand takeover, in-feed native video, hashtags challenge. Depending on your objective, you can pick them. It helps to target specific audiences along with particular keywords.
Wrapping It Up
TikTok is the perfect platform to do promotional activities. Post consistently with exciting content, be on the trend, take part in challenges and viral videos, along with adding an appealing CTA to bring your audience to your website. In this article, you have learned to promote your brand on TikTok.