Instagram has introduced a new gripping feature, Instagram Reels. It was launched recently on august 5, 2020. Reels allow people to create a video for up to 15 to 30 seconds. It offers plenty of creative tools, stickers, and effects to create the video. It is really good news for influencers, content creators, or brands to show off their outcomes in an engaging way. Moreover, it satisfies the experience of the TikTok platform. Now, it’s time to dive into Instagram Reels and use short videos to reach a big audience. Marketers can use this stage to educate the audience, can showcase their brand’s personality, and highlight your product features. 

In this article, let’s see the few best content ideas can try on Instagram Reels. 

Share Behind-The-Scenes 

Let your audience know what’s going on behind-the-scenes. Suppose you own a celebration cake shop. You are showing your cake, which looks completely beautiful, and it attracts your audience to taste it. Imagine, what they don’t know: your efforts, you put on baking, decorating, and delivering your cakes. Using Reels, you can show the efforts, hard work behind your cake. 

Offering a behind-the-scenes look for your audience to look at your day-day work is the greatest way to build a deeper connection. Make use of these kinds of content to introduce your colleague or team and give an intro to your brand name. 

Be Real & Authentic 

Did you know? Most people love to engage with fresh and simultaneous content. Moreover, they want real, authentic content from your side. On the other hand, your viewers will like to engage with you and show interest in being a part of your community. Like behind-the-scenes, show off your personality in front of your audience. Don’t spend time for perfection or polish the content; sometimes, it may look fake. 

Create Transition Videos: Show Before & After Look

Instagram Reels amazing, as it always provides immediate gratification. That attraction makes the audience watch the complete videos for 30 seconds. It helps to hold them engaged and make them see more. To maximize your engagement, you can try Snaphappen Instagram Reels likes to get the audience’s attention. Grab these opportunities and start creating before and after videos. Many business owners post lots of before and after videos to gain audience attention. You can try videos on dog groomers, cleaners, tilers, hairdressers, and more. 

Share Your Story 

If you are a starter or owning a small business, then Reels is the perfect place to put your story. You can easily create when you have little planning. Simple introduction videos encourage the audience to connect with your brand. If you are created with a passion or goal, don’t hesitate to share with the world. Don’t panic; while talking online, just think you are chatting with your friend. 

Remember, you need to restrict your video for up to 30 seconds. It is okay to extend your intro for 3 to 4 Reels. And that can be watched continuously by going back to the Reel section of your Instagram.  

Post Exclusive Reels Sneak Peek 

Lots of brands, releasing a short sneak peek for their upcoming videos to entice the audience. No matter what kind of content you are posting, you can release new merchandise, testing a new recipe, opening a new store. It can be anything; when you upload an attractive snippet, it helps the audience to come back frequently. If your Reels are more exclusive, it provides a more reason audience to keep on engaging with your content. 

Winding Up

You can’t stop the progress of social media, but instead, you can grow with them. Every new feature of Instagram is providing excellent opportunities for brands to win the hearts of the audience. I believe that these content ideas will help you to create engaging videos for your Reels platform. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.